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CCH Teams with Ladder Up to Help Hardworking People Get Ahead
Innovative Social Media Campaign Generates Sizeable Support
(RIVERWOODS, ILL., February 8, 2013) – With many families, individuals and students still struggling to make ends meet financially, CCH has teamed up with the Chicago-area, non-profit organization, Ladder Up, to donate time, money and resources in helping hardworking individuals move up the economic ladder. Through an innovative social media campaign and a strong desire to support local, economically disadvantaged communities with assistance such as volunteer tax preparation help, CCH and Ladder Up are making a positive difference for those who want to help themselves.
Ladder Up (www.goladderup.org) offers tax, financial aid and financial literacy programs to generate economic benefits for low-income individuals and families. CCH, a Wolters Kluwer business is a leading global provider of tax, accounting and audit information, software and services (CCHGroup.com).
“With the recent interactive campaign on our CCH Facebook page, we were able to educate visitors about this great organization and generate company donations each time someone shared content with their social media communities,” said Tanya Rose, CCH Director, Tax Product Management. “What’s really special about this campaign is that it was completely driven by CCH customer participation – all with the goal of supporting those trying to help build a better future for their families.”
Donations Go a Long Way
For every $1 invested in Ladder Up, the organization says it returns $36 in benefits to low-income clients. For example, with even a $5,000 donation, Ladder Up is able to generate approximately $180,000 in benefits for those seeking tax and financial assistance. By deploying a workforce of more than 1,000 volunteers, Ladder Up provides free tax and financial services to help clients across the Chicago metropolitan area secure critical financial resources.
“We’re very proud of our partnership with CCH and really appreciate the creative approach it took in generating financial support by spreading the word among their Facebook followers,” said Christine Cheng, Director, Ladder Up. “Being a leader in the tax and accounting industry, CCH knows how to best support tax preparers. Their desire to give back with expertise and financial resources has made a real difference for our organization and especially for the people we serve in the Chicago metropolitan area.”
About Ladder Up
Since 1994, Ladder Up has returned $335 million in benefits to 165,000 hardworking clients, helping them move up the economic ladder. Through its programs, TAP (Tax Assistance Program) and LIFT (Life-Improving Financial Tools), Ladder Up enriches communities with practical financial solutions. Whether it’s helping clients get the tax refunds they deserve, secure the financial aid that makes higher education a reality, or gain the knowledge needed to make sound financial decisions, Ladder Up provides free financial services to help families and students move towards financial stability.
For more information about Ladder Up click here, send an email to firstname.lastname@example.org or call 1-312-409-1555.
About CCH, a Wolters Kluwer business
CCH, a Wolters Kluwer business (CCHGroup.com) is the leading global provider of tax, accounting and audit information, software and services. It has served tax, accounting and business professionals since 1913. Among its market-leading solutions are The ProSystem fx® Suite, CorpSystem®, CCH® IntelliConnect®, Accounting Research Manager® and the U.S. Master Tax Guide®. CCH is based in Riverwoods, Ill. Follow us now on Twitter @CCHMediaHelp. Wolters Kluwer (www.wolterskluwer.com) is a market-leading global information services company. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
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