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Wolters Kluwer Law & Business Appoints Alan Scott New Chief Marketing Officer
(RIVERWOODS, ILL., June 13, 2011) – Wolters Kluwer Law & Business, a leading provider of information and software solutions in key specialty areas for legal and business professionals (wolterskluwerlb.com), announced today that Alan Scott has been named Chief Marketing Officer, effective immediately. Scott will be responsible for directing marketing strategy and execution, as well as business intelligence activities, across Wolters Kluwer Law & Business to advance connections with customers and improve the overall customer experience. Scott will report to Mark Dorman, Wolters Kluwer Law & Business President and CEO.
“I’m very pleased to have Alan join Wolters Kluwer Law & Business,” said Dorman. “We value our relationships with customers greatly, and Alan’s long-time leadership and expertise in strategic marketing will bring us even closer to our customers and drive greater awareness of the value Wolters Kluwer Law & Business offers,” said Dorman.
Most recently, Scott was Senior Vice President/Chief Marketing Officer for Dow Jones’ Enterprise Media Group, the leading provider of global business news and information services, where he focused on embracing best-in-class marketing techniques for differentiating the brand while increasing both revenue and visibility. He also served as Chief Marketing Officer for Factiva, where he instituted go-to-market strategies that propelled the organization to the top spot in its market segment, achieving revenue growth and increasing both marketing effectiveness and intelligence. Scott also held leadership positions at Forrester Research/GIGA Information Group, Spencer Trask & Co. and Gartner Group.
“I’m pleased to be joining Wolters Kluwer Law & Business at this very exciting time,” said Scott. “As the company leverages its premier content and innovates with new online and mobile solutions, Wolters Kluwer Law & Business continues to lead the profession by connecting with customers in new ways.”
Scott is a widely published writer and speaker; he’s authored several white papers and eBooks on corporate reputation and influencing decision makers, and has presented at numerous tradeshows, conferences and executive forums. He received his Bachelor’s degree from Wittenberg University and will be based in New York.
About Wolters Kluwer Law & Business
Wolters Kluwer Law & Business is a leading provider of research products and software solutions in key specialty areas for legal and business professionals, as well as casebooks and study aids for law students. Its major product lines include Aspen Publishers, CCH, Kluwer Law International and Loislaw. Its markets include health care organizations, law firms, law schools, corporate counsel and professionals requiring legal and compliance information. Wolters Kluwer Law & Business, a unit of Wolters Kluwer, is based in New York City and Riverwoods, Ill. Wolters Kluwer is a market-leading global information services company.
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