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CCH Offers Comprehensive, New Privacy Law Resource: CCH Privacy Law in Marketing
(RIVERWOODS, ILL., May 4, 2007) – Now, attorneys and privacy professionals managing the collection, maintenance and use of consumers’ personal data in marketing efforts have a comprehensive new tool to help them stay in compliance with U.S. and international privacy law developments. CCH Privacy Law in Marketing is a one-stop resource that addresses privacy issues for consumer-facing companies. CCH is a leading provider of business law information, software and services and part of Wolters Kluwer Law & Business (business.cch.com).
“Designed with attorneys and corporate privacy officers in mind, Privacy Law in Marketing is the first product of its kind to treat the issue of privacy from a practical, issue-specific, jurisdiction-specific perspective,” said Bill Zale, J.D., CCH privacy law analyst. “The publication aids attorneys and privacy professionals in both the compliance and litigation of privacy issues.”
Reliable, Up-to-date Content, Useful Tools
Privacy Law in Marketing covers the most important consumer-privacy topics, including: telemarketing; e-mail marketing (e.g., “spam”); cookies and Web beacons; phishing; children’s privacy; information security/data breach; identity theft; use of social security; fax marketing; and international law.
Authored by privacy law experts, D. Reed Freeman, Jr. and J. Trevor Hughes, Privacy Law in Marketing offers:
- Treatise-style, expert explanations;
- The full text of relevant federal and state laws and regulations from 35 states;
- The full text of privacy laws in English translation from 30 major international markets, including Europe, Asia, Latin America and South America;
- The full text of key court d ecisions (with headnotes), regulatory enforcement actions and policy documents;
- Monthly updates providing new laws, regulations, cases and new developments; and
- Monthly newsletters highlighting current developments and privacy law news.
The publication is available, on a subscription basis, in print (one loose-leaf volume) and on the CCH Internet Research Network.
About the Authors
D. Reed Freeman, Jr. is a partner in the advertising and marketing practice group of Kelley Drye & Warren LLP, Washington, D.C. He focuses on all aspects of consumer protection law, including privacy, data security and breach notification, online and offline advertising and direct marketing. Freeman previously served as Chief Privacy Officer and Vice President for Legislative and Regulatory Affairs at Claria Corporation, was a member of the Collier Shannon Scott law firm, and worked as a staff attorney in the Federal Trade Commission’s Bureau of Consumer Protection. He is the co-author (with Lewis Rose) of the CCH Advertising Law Guide.
J. Trevor Hughes is an attorney specializing in e-commerce, privacy, and technology law. He is Executive Director of the International Association of Privacy Professionals, the world’s largest association of privacy professionals, and a member of the first class of Certified Information Privacy Professionals. Prior to entering private practice, Hughes served as director of privacy and corporate counsel for Engage, a leading online media and software company, and as corporate counsel for UnumProvident, where he focused on legal issues associated with advertising and online insurance transactions. He is a frequent speaker on privacy and e-commerce issues at conferences around the world.
For More Information
For more information or to order CCH’s Privacy Law in Marketing, call CCH at 888-224-7377, or visit onlinestore.cch.com. Print or online subscriptions are available with monthly updates.
About Wolters Kluwer Law & Business
Wolters Kluwer Law & Business is a leading provider of research products and software solutions in key specialty areas for legal and business professionals, as well as casebooks and study aids for law students. Its major product lines include Aspen Publishers, CCH, Kluwer Law International and Loislaw. Its markets include law firms, law schools, corporate counsel and professionals requiring legal and compliance information. Wolters Kluwer Law & Business, a unit of Wolters Kluwer, is based in New York City and Riverwoods, Ill.
Wolters Kluwer is a leading global information services and publishing company. The company provides products and services for professionals in the health, tax, accounting, corporate, financial services, legal and regulatory, and education sectors. Wolters Kluwer has annual revenues (2006) of €3.7 billion, employs approximately 19,900 people worldwide and maintains operations across Europe, North America, and Asia Pacific. Wolters Kluwer is headquartered in Amsterdam, the Netherlands. Its shares are quoted on the Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. For more information, visit www.wolterskluwer.com.
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