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CCH Tax and Accounting Launches New Corporate Brand Identity: CCH, a Wolters Kluwer business
New Name for Next Generation of CCH’s Leading Tax and Accounting Solutions Signals Strength as Part of Wolters Kluwer Organization
(SCOTTSDALE, ARIZ., November 7, 2005) - CCH Tax and Accounting, a leading
provider of tax, audit and accounting information, software and services announced
today that it is adopting a new brand identity that more closely aligns the
business within the overall Wolters Kluwer organization, while retaining the
best-known name in the tax and accounting industry - CCH. Effective today,
the group’s name will change from CCH Tax and Accounting to CCH, a Wolters
Kluwer business (tax.cchgroup.com).
The new identity represents the next generation of CCH tax and accounting solutions, and includes a new logo, replacing the former two-color CCH logo with a new four-color logo that represents Wolters Kluwer brands worldwide.
The new brand identity will appear along with the CCH and ProSystem fx product names in the United States, and also across the Wolters Kluwer tax businesses in Canada and Asia Pacific. The change was announced by Nancy McKinstry, Wolters Kluwer Executive Board Chairman and CEO, at the CCH Tax and Accounting Users Conference in Scottsdale, Ariz. on November 7.
"It's the best of both worlds and a logical progression for our
CCH President and CEO Kevin Robert. "By keeping the CCH name and also
aligning ourselves more closely with Wolters Kluwer, we're keeping the
trusted CCH name prominent, while at the same time signifying a greater level
of investment and depth and breadth of resources that come from being part
of a global corporation. Customers can expect CCH, a Wolters Kluwer business
to leverage greater content, technology, resources and funding to deliver best-of-breed
integrated workflow solutions to make them even more successful."
Advancing from a Position of Strength
The focus of Wolters Kluwer investments in tax and accounting under the CCH banner is on creating a global service network for customers that delivers worldwide scale, providing continued advancements for search engines for tax and accounting research and tools and calculator engines for tax compliance, accelerating product enhancements and integration, and expanding content offerings.
"For more than 90 years, CCH has been the authoritative expert and innovative
provider of tax and accounting information and services," said Robert. "One
of our greatest strengths is our commitment to understanding our customers' needs
and then applying that knowledge in our product development. CCH, a Wolters Kluwer
business will leverage investments from Wolters Kluwer to advance from this position
of longstanding strength to deliver best-of-breed integrated content and software
CCH currently has the leadership position in tax and audit software and research
under such products as The ProSystem fx® Office, an award-winning
integrated software suite designed to support all areas of tax and auditing
work as well as help firms move toward a paperless work environment; CCH® Tax
an intuitive, online solution leveraging CCH's authoritative content; and Accounting
Research Manager™, a comprehensive online database of accounting,
auditing, governmental and SEC material and interpretive guidance.
About CCH, a Wolters Kluwer business
CCH, a Wolters Kluwer business (tax.cchgroup.com) is a leading provider of tax, audit and accounting information, software and services. It has served tax, accounting and business professionals and their clients since 1913. Among its market-leading products are The ProSystem fx Office, CCH Tax Research NetWork, Accounting Research Manager and the U.S. Master Tax Guide®. CCH is based in Riverwoods, Ill.
Wolters Kluwer is a leading multinational publisher and information services company. Wolters Kluwer has annual revenues (2004) of €3.3 billion, employs approximately 18,400 people worldwide and maintains operations across Europe, North America and Asia Pacific. Wolters Kluwer is headquartered in Amsterdam, the Netherlands (www.wolterskluwer.com). Its depositary receipts of shares are quoted on the Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
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