New Franchising Books From CCH Explore International Opportunities In Industrialized Markets

(RIVERWOODS, ILL., March 12, 2003) – In the developed economies that generate the vast bulk of the world’s wealth, franchising has proven itself as a path to growth within and across national boundaries. Showing companies how to take advantage of franchising to expand in these industrialized markets is the focus of a pair of new books from CCH INCORPORATED (CCH), a leading provider of business law information and publisher of the CCH Business Franchise Guide. To pinpoint franchising’s opportunities and potential pitfalls in these countries, CCH has published International Franchising in Industrialized Markets: North America, the Pacific Rim, and Other Countries and International Franchising in Industrialized Markets: Northern and Western Europe. (368 pages and 500 pages respectively, $60 each. For more information or to order, call 1-800-248-3248 or visit

Each book consists of informative articles by international authorities, as well as state-of-the-art research. They provide an overview of each area’s legal, political, economic and social environment and offer case studies of companies already doing business in these markets. Key issues ranging from multi-unit franchising, to the cultural and legal impediments, to the international spread of U.S.-style franchising are explored in depth. Experts also evaluate the potential that various regions hold for franchisors in particular industries.

Range of Countries, Issues

From the U.S. to Australia, Finland to Greece, the two International Franchising in Industrialized Markets books provide varied treatments of significant issues in a wide range of countries.

Chapters in International Franchising in Industrialized Markets: North America, the Pacific Rim and Other Countries include:

    • Franchising: A 21st Century Perspective
    • Market Maturation or Opportunity Recognition?
    • Multi-Unit Franchising: An Opportunity for Franchisees Globally?
    • The Organizational Determinants of Master International Franchising
    • International Services: The Choice of Organizational Forms and Plural Management
    • Choice Between Non-Equity Modes: An Organizational Capability Perspective
    • Franchise Systems as Strategic Networks: Studying Network Leadership in the Service Sector
    • International Growth of U.S. Franchising: Cultural and Legal Barriers
    • The Subway Story: Making North American Franchising History
    • Organizational Factors of U.S. International Franchising: A Comparative Study of Retailing, Hotels, and Professional Business Services
    • Franchising in CanadaValuable Lessons for International Franchisiors When Expanding Into East AsiaFranchising as a Growth Strategy in the Japanese Retail Market
    • Franchising in Australia: Growth and Consolidation
    • Franchising in New Zealand: History and Current Status
    • Israel’s Experience with FranchisingEncroachment in Multi-Brand Franchise Organizations: A Study in South Africa
Topics discussed in International Franchising in Industrialized Markets: Northern and Western Europe include:

    • Breaking into the European Union Using Franchising
    • Comparative Review of Legal Issues
    • Legal Aspects of Franchising in Austria
    • Retail Franchising in Denmark: Strategic Overview
    • Compilation of Finnish Franchising Statistics
    • Finnish Franchisee Training Program: An Exploratory Study
    • An Overview of Franchising in France
    • Plural Form Development in French Franchise Networks
    • Survival Analysis of French Hotel Franchising
    • The Legal Environment of Franchising in Germany
    • Women and Franchising in Germany
    • The Status Quo of Greek Franchising and Opportunities for Future Growth
    • Franchising in Italy: Trends and Development
    • Franchising as a Mode of Entry for Italian Companies in International Markets
    • Understanding Norway for Potential Franchising
    • Internalization of Franchising: Juggling Local Tastes and Brand Consistency
    • Internalization of Spanish Franchise Chains
    • Franchising in Switzerland
    • International Expansion of UK Franchisors: an Investigation of Organizational Form
    • Direct Sales Franchises in the United Kingdom
    • The Internalization of a Franchise System: An Ethnographic Study
Both books include introductory and concluding chapters. Executive summaries at the beginning of each book provide abstracts of the chapter contents so busy readers can obtain a quick overview and zero in on their areas of greatest interest.

About the Authors

Dianne H.B. Welsh, Ph.D., is the Executive Director of the Muldoon Center for Entrepreneurship at John Carroll University, where she holds the John J. Kahl, Sr. Chair in Entrepreneurship. Widely published, Dr. Welsh was founder and editor of Franchising Research: An International Journal.

She has been a member of the International Franchise Association since 1987 and serves on the Executive Board of the International Society of Franchising. She consults and speaks worldwide on international franchising, strategic franchise management, and human resource issues. Dr. Welsh is President of Welsh International, LLC (

Ilan Alon, Ph.D., is an Associate Professor of International Business at Crummer Graduate School of Business, Rollins College. Dr. Alon is the author, editor or co-editor of seven books and many articles on international business topics. He is a frequent speaker on international franchising and has been a consultant to multinational companies and government agencies.

About the International Franchising Series

These two volumes are part of a four-book series on International Franchising from CCH. The other two volumes are International Franchising in Emerging Markets: Central and Eastern Europe and Latin America and International Franchising in Emerging Markets: China, India, and Other Asian Countries.

Pricing and Availability

For more information or to purchase International Franchising in Industrialized Markets: North America, the Pacific Rim, and Other Countries or International Franchising in Industrialized Markets: Northern and Western Europe, call 1-800-248-3248 or visit the CCH Business and Finance Group web site at

Single copy price for each book is $60; volume discounts on multiple-copy purchases of each book and school adoption pricing are available. In addition, a 10-percent discount applies to the simultaneous purchase of any two titles in the International Franchising series, a 15-percent discount applies to the simultaneous purchase of any three titles and a 20-percent discount applies to the simultaneous purchase of all four titles in the series. To obtain these discounts, contact Sharon Loughnane at 847-267-2179 or e-mail


CCH INCORPORATED, headquartered in Riverwoods, Ill., was founded in 1913 and has served four generations of business professionals and their clients. The company produces more than 700 electronic and print products for the tax, legal, securities, human resources, health care and small business markets. CCH is a Wolters Kluwer company. The CCH web site can be accessed at The CCH Business and Finance Group web site can be accessed at

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EDITORS NOTE: For members of the press, complimentary review copies of books in the International Franchising series are available from Leslie Bonacum at 847-267-7153 or