First-ever Guidebook On Lobbying The FCC Provides Insight, Advice By Leading Communications Lawyers
(WASHINGTON, D.C., April 23, 2001) Since its creation in 1934 to oversee the
broadcasting, telephone and telegraph industries, the Federal Communications Commission
(FCC) has developed into one of the nations most influential and far-reaching
regulatory agencies. With this growth, an ever-increasing number of business, legal and
financial professionals struggle to understand the FCCs structure, organizational
dynamics and decision-making procedures. To meet these needs, Telecommunications Reports
International (TRI), the nations leading independent publisher of telecom news and
analysis, has released a new reference book, FCC Lobbying: A Handbook of Insider Tips
and Practical Advice. ($199 in print, $179 on the Internet. To order or for more
information, call 800-822-6388 or visit www.tr.com.
You can also visit www.cch.com/fccbook to review book Forward, Introduction, Table of
Contents and more.)
This unprecedented new reference, written by three of the nations top
communications lobbyists, is a complete how-to guide to lobbying the FCC. It addresses the
needs of policy and legal professionals who must track and lobby the FCC or need a
refresher course on strategy and tactics.
"Todays policy, business and technological issues are forcing more
communications industry professionals into a need-to-know posture on the Commission and
its procedures," said TRI Publisher Stephen Munro. "Those who were never
concerned about the FCC are now compelled to stand up and take action."
CEOs, lawyers, lobbyists, citizens groups, government executives and those who
handle government relations for start-ups or well-established companies will find in this
new book a wealth of information that can be put to use immediately.
New Era of Policy and Regulation Creates Need for Handbook
As the political landscape in Washington changes following the federal elections, a new
era of political and regulatory initiatives follows. Top-level turnover at the FCC, led by
the appointment of Michael K. Powell to head the Commission, the appointment of new
cabinet officials and the overhaul of congressional committee assignments bring further
uncertainty to the already volatile telecom industry.
"Demands placed on the FCC to regulate communications in a global information
economy are continually expanding. To keep pace, the agency must reinvent itself and the
way it governs interstate and international communications by telephone, TV, radio, wire,
satellite and cable," said Erwin G. Krasnow, co-author of FCC Lobbying: A Handbook
of Insider Tips and Practical Advice. "We created the Handbook to arm you
with time-tested strategies to advance your position, respond to queries, avoid procedural
mishaps and best your competition."
Krasnow and the books co-authors, David R. Siddall and Michael D. Berg,
are members of the communications practice of Verner, Liipfert, Bernhard, McPherson and
Hand - the lobbying law firm Fortune magazine ranked as the
best in the nation.
Single Resource Demystifies FCC Structure, Procedural Complexities
Although FCC procedures are complex, FCC Lobbying: A Handbook of Insider Tips and
Practical Advice aims to simplify. Its easy-to-use format lets readers use chapters as
stand-alone resources, target special topics of interest and formulate plans to address
Drawing on their decades of experience working inside and lobbying the FCC, Krasnow,
Siddall and Berg examine the Commissions legal framework and underpinnings. They
share lessons from personal experience on how to use the rules to advance your company or
From the strategic to the practical, this how-to guide covers everything from how to
develop your lobbying strategy to how to time your request for a meeting and how to make
the most of every action you take.
Through interviews with current and former FCC commissioners and staff, youll
find out what FCC officials want, what they expect and what causes a positive or negative
"If your business has any dealings with the Federal Communications Commission, you
need this book. Even I learned a thing or two from these pages," notes former FCC
Chairman William E. Kennard in his foreword to the book.
Availability and Pricing
For more information or to order FCC Lobbying: A Handbook of Insider Tips and
Practical Advice, visit www.tr.com or
call 800-822-6388. FCC Lobbying is $199 in print and $179 on the Internet.
Applicable state sales tax and shipping and handling apply. For group and bookstore sales,
contact Yvonne Miller at 202-312-6075.
About the Authors
Erwin G. Krasnow, chair of Verner Liipfert's Communications Practice Group, formerly
was senior vice president and general counsel for the National Association of Broadcasters
and was administrative assistant to the late Rep. Torbert H. MacDonald, chairman of the
House Communications and Power Subcommittee. Mr. Krasnow is co-author of The Politics
of Broadcast Regulation. Legal Times has described him as the "dean of the
Washington communications bar."
David R. Siddall, partner with Verner Liipferts Communications Practice Group,
served at the highest policy levels of the FCC as legal adviser to FCC Commissioner Susan
Ness. He was chief of FCC spectrum policy and assistant chief of the FCCs Mass Media
Michael D. Berg, partner with Verner Liipferts Communications Practice Group,
formerly was an attorney with the FCCs Broadcast Bureau and senior associate general
counsel of the National Association of Broadcasters. Mr. Berg is a 19-year veteran of FCC
lobbying for private- and public-sector clients and has practiced communications law and
policy for a quarter century.
About Telecommunications Reports International (TRI)
By providing a diverse spectrum of newsletters, news wires, online services and special industry references and reports,
Telecommunications Reports International is the foremost independent source of domestic
and international telecom policy, news and analysis. Since 1934, industry insiders and
experts have relied on TRI to keep them abreast of emerging legislative and regulatory
trends and initiatives in the state, federal and international communications arenas. TRI
is part of the Business and Finance Group at CCH INCORPORATED, a leading provider of tax
and business law information and software. Visit TRIs web site at www.tr.com.
About CCH INCORPORATED
CCH INCORPORATED, headquartered in Riverwoods, Ill., was founded in 1913 and has served
four generations of business professionals and their clients. The company produces more
than 700 electronic and print products for the tax, legal, securities, human resources,
health care and small business markets. CCH is a wholly owned subsidiary of Wolters Kluwer
North America. The CCH web site can be accessed at www.cch.com.
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