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Leslie Bonacum
Neil Allen

Advertising Law Guide from CCH Provides Complete, Current Coverage Of Rapidly Changing Field

(RIVERWOODS, ILL., May 19, 2000) – When a legal question arises in the deadline-driven world of advertising, there’s rarely time to consult multiple sources or engage in leisurely research. To meet the needs of advertisers, agencies and their legal advisors for a comprehensive, timely and easy-to-use reference, CCH Incorporated (CCH), a leading provider of business law information, has published the Advertising Law Guide, a two-volume loose-leaf resource designed to support confident judgements about advertising materials and marketing campaigns. (For more information or to order, call your CCH sales representative at 888 CCH REPS, or call 800-449-6435.)

"This is an area of the law that is changing rapidly, with significant developments in areas as diverse as corrective advertising, sweepstakes and privacy on the Internet," said John W. Arden, publisher of the CCH Trade Regulation Group.  "The CCH Advertising Law Guide is the one resource in the field that aims to be both complete and current."

Explanations Plus Primary Sources

The Advertising Law Guide combines the treatise-style explanations of expert authors Lewis Rose and D. Reed Freeman, Jr. with the full text of federal statutes, rules and policies, including:

  • The FTC Act and FTC rules and guidelines
  • The Lanham Act
  • Telephone solicitation laws
  • Pay-per-call laws
  • The Children’s Online Privacy Protection Act
  • Packaging and labeling laws
  • Sweepstakes restrictions
  • Food and Drug Administration rules
  • Federal Reserve Board rules

The CCH Guide also contains the full text of relevant state statutes, including false advertising laws, "little FTC Acts," sweepstakes and contest laws, telemarketing statutes and commercial e-mail (or anti-"spam") laws. Industry self-regulation codes, guides and procedures round out the coverage of the Guide.

"Users of the Guide will be able to back up their conclusions with the full text of primary documents," Arden noted.

Keeping Current

Monthly updates keep subscribers to the Guide current with new laws or law amendments, the latest court decisions, developments at the FTC, state enforcement actions and summaries of pending state and federal legislation.

With their updates, subscribers also receive a report letter highlighting important news – an excellent vehicle to route throughout an office to make colleagues aware of current developments in the field.

About the Authors

Lewis Rose has served as Assistant to the Director of the Bureau Consumer Protection in the Federal Trade Commission and is currently with the Washington, D.C. law firm Arent Fox Kintner Plotkin & Kahn, PLLC. He is a nationally acclaimed expert on advertising law and maintains the Advertising Law Internet Site (

D. Reed Freeman, Jr., also served in the Bureau of Consumer Protection at the Federal Trade Commission and is currently with Arent Fox Kintner Plotkin & Kahn. Mr. Freeman has written numerous articles on advertising, Internet law and antitrust issues.

Availability and Pricing

For more information or to begin a no-risk subscription to the CCH Advertising Law Guide, call a CCH sales representative at 888 CCH REPS, or call 800-449-6435. Price of a one-year subscription is $975 plus applicable tax, shipping and handling.


CCH INCORPORATED is a leading provider of business and regulatory law and software. CCH has served more than four generations of business professionals and their clients, covering a wide range of legal and compliance topics including securities, insurance, banking, telecommunications, trade regulation and government contracting. CCH is a wholly owned subsidiary of Wolters Kluwer. The CCH web site can be accessed at The Business and Finance Group web site can be accessed at

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